We helped one of Japan's largest hotel chains to define their target audience and attract more international leisure travellers
then we ran advertising and search engine marketing in five languages, converting bookings from around the globe
we worked with expedia and their agencies on segmentation, targeting and positioning to differentiate the brand and increase reservations
the resulting campaign won the Gold Effie and Cannes Lion for Effectiveness
Body Proud Mums was a groundbreaking campaign by mcgarrybowen for Mothercare, the UK's largest parenting retailer
It started with insights into body confidence issues for new mums
Monster was one of the first ever job websites but had lost share and relevance to newer rivals.
We reinvented the brand proposition for the 21st century, positioning Monster as a brand that would fight to get people the jobs they deserved
montcalm luxury hotels wanted to increase their direct bookings and to reduce their reliance on online travel agents
we worked with the client and their agency on a strategy which increased direct booking revenues to 40%
We undertook segmentation, targeting and positioning work for this pioneering, central european, fintech start-up
creating a framework for them to attract social-media-savvy savers
Festival of Media Global is one of the biggest events on the international media-buying industry calendar
SUSUmi ran LIVE EXPERT debates featuring executives from Mars, Diageo, unilever, Shell, Omnicom and Accenture
Kronenbourg’s #LeBigSwim was the most successful FMCG social media campaign (Nielsen, 2015), made global headlines and was viewed over 23 million times
it combined core values of frenchness and taste with a beloved cult hero for the target audience
Andrew is an inspirational speaker and a great visionary. He balances his passion to explore creative edges with the purpose to drive results
anirban banerjee, Vice president
Stonex Group
A rare combination of commercial acumen and deep digital know how fused with genuine brand marketing expertise
Dan cresta, CSO
Nuture
I can honestly say Andrew is one of the brightest, most inspiring and savvy people I have had the pleasure to partner with
Angie Moxham, Founder & CEO
The Fourth Angel
Approachable, dedicated and eager to help. but also great fun to work with-
I hope we get to work together again in the near future
Claire Walsh, SVP Marketing
Lloyds Banking Group