About susumi

susumi is an international marketing consultancy obsessed with transforming brands

Let uS Explain what we do and who we are

what we do

we build marketing strategies which work

from now to next and beyond

achieving the right balance between differentiation & relevance

delivering sales today & profitable business growth into the future

we can work with you, with your agencies or do it all for you

our teams work remotely but come together whenever they need to

at our hubs or in your offices

A Selection of OUR services FOR BRANDS

Marketing Strategy

Susumi will take a good look at your current market situation and company capabilities, identify your market opportunities, then work with you to set goals and a strategy to achieve them.

Brand Building

Great brands are built from the inside out. We will work with you to define your what makes you different and why customers should care. Then we'll help you bring your new brand positioning to life, internally and externally.

marketing communication

The most expensive advertising is the campaign nobody notices. So instead, we create campaigns that stand out and sell. We'll blend the most effective media mix to reach and engage your audience, wherever they may be.

Digital Marketing & ecommerce

We understand that, for many businesses, the key objective is to sell more through digital channels. Our team has built successful online stores, optimised conversion rates and can effectively run SEO, PPC and social media activity.

growth consultancy

Sometimes businesses need a little help to grow. At Susumi we can audit your existing activity, optimise it to work harder and help you build the marketing, talent, technology and team of people you need to achieve your ambitions.

International sales & marketing

Managing marketing across borders can be difficult. Selling internationally requires an understanding of local languages, culture and regulation. We can help you expand into new markets or run campaigns across countries.

Fractional Chief marketing officerS (CMO)

Early-stage businesses can't always afford to hire an experienced, full-time Chief Marketing Officer straight away. Susumi offers access to experienced marketing leaders, on a timeshare basis, to guide you toward success.

MArketing AUDITS & Tune-Ups

As organisations evolve and people change sometimes marketing teams, their agency partners and suppliers can lose momentum. Susumi conducts expert, neutral reviews with clear recommendations to restore performance.

Cultural Consultancy

Susumi helps companies build sustainable, high-performance teams across offices, functions and borders. Cultural differences between different local teams can create obstacles that we help dismantle.

A Selection of OUR services FOR agencies

client STRATEGY & PLANNING

Sometimes client strategy needs a fresh perspective. Or perhaps your planners are are already maxxed out with other projects? Susumi can provide experienced marketing strategists for projects, working under your agency brand.

pitch support

Resourcing pitches whilst fulfilling existing client briefs is an eternal challenge. Susumi can research, write and present new pitches. We can also provide experienced CMOs for your practice pitches and to give feedback on your ideas.

Virtual ACCOUNT TEAM

Susumi can provide specialists to interact with your clients, under your agency name. We typically do this for agencies that don't have a geographical presence in every region or which don't have in-house resource for every discipline.

OUR leadership team

Andrew Warner

Founder & CEO

Andrew Warner has worked for large brands, agencies and media companies as well as helping several start-ups to successfully scale. Among his many industry accolades, he is a Fellow of The Marketing Society and has won major international marketing awards for both effectiveness and creativity. These include 12 Clio Awards, 20 Cannes Lions, Effies Gold, IPA Effectiveness Awards and several D&AD pencils. His experience includes running big campaigns for brands in the UK, EU, US, Latin America, Japan, South Korea and China. His expertise spans both traditional brand marketing and cutting-edge digital solutions.

Heejin Kim

talent, People & Culture

Heejin Kim has worked in South Korea, Japan and the United Kingdom for companies including Intercontinental Hotels Group, Reed Elsevier, LeasePlan and LG Electronics. She specialises in people, culture and employer brand projects, supporting Susumi clients with cultural consultancy and talent management.

MIGUEL NUNES

Creative

Miguel has worked at some of the world's top agencies, such as Wieden + Kennedy, Ogilvy & Mather, TBWA and Dentsu. He is a passionate believer in effectiveness through creativity and has been highly awarded for both. Miguel is an integrated creative who loves exploring new ideas which make a difference.