we build marketing strategies which work
from now to next and beyond
achieving the right balance between differentiation & relevance
delivering sales today & profitable business growth into the future
we can work with you, with your agencies or do it all for you
our teams work remotely but come together whenever they need to
at our hubs or in your offices
Susumi will take a good look at your current market situation and company capabilities, identify your market opportunities, then work with you to set goals and a strategy to achieve them.
Great brands are built from the inside out. We will work with you to define your what makes you different and why customers should care. Then we'll help you bring your new brand positioning to life, internally and externally.
The most expensive advertising is the campaign nobody notices. So instead, we create campaigns that stand out and sell. We'll blend the most effective media mix to reach and engage your audience, wherever they may be.
We understand that, for many businesses, the key objective is to sell more through digital channels. Our team has built successful online stores, optimised conversion rates and can effectively run SEO, PPC and social media activity.
Sometimes businesses need a little help to grow. At Susumi we can audit your existing activity, optimise it to work harder and help you build the marketing, talent, technology and team of people you need to achieve your ambitions.
Managing marketing across borders can be difficult. Selling internationally requires an understanding of local languages, culture and regulation. We can help you expand into new markets or run campaigns across countries.
Early-stage businesses can't always afford to hire an experienced, full-time Chief Marketing Officer straight away. Susumi offers access to experienced marketing leaders, on a timeshare basis, to guide you toward success.
As organisations evolve and people change sometimes marketing teams, their agency partners and suppliers can lose momentum. Susumi conducts expert, neutral reviews with clear recommendations to restore performance.
Susumi helps companies build sustainable, high-performance teams across offices, functions and borders. Cultural differences between different local teams can create obstacles that we help dismantle.
Sometimes client strategy needs a fresh perspective. Or perhaps your planners are are already maxxed out with other projects? Susumi can provide experienced marketing strategists for projects, working under your agency brand.
Resourcing pitches whilst fulfilling existing client briefs is an eternal challenge. Susumi can research, write and present new pitches. We can also provide experienced CMOs for your practice pitches and to give feedback on your ideas.
Susumi can provide specialists to interact with your clients, under your agency name. We typically do this for agencies that don't have a geographical presence in every region or which don't have in-house resource for every discipline.
Andrew Warner has worked for large brands, agencies and media companies as well as helping several start-ups to successfully scale. Among his many industry accolades, he is a Fellow of The Marketing Society and has won major international marketing awards for both effectiveness and creativity. These include 12 Clio Awards, 20 Cannes Lions, Effies Gold, IPA Effectiveness Awards and several D&AD pencils. His experience includes running big campaigns for brands in the UK, EU, US, Latin America, Japan, South Korea and China. His expertise spans both traditional brand marketing and cutting-edge digital solutions.
talent, People & Culture
Heejin Kim has worked in South Korea, Japan and the United Kingdom for companies including Intercontinental Hotels Group, Reed Elsevier, LeasePlan and LG Electronics. She specialises in people, culture and employer brand projects, supporting Susumi clients with cultural consultancy and talent management.
Creative
Miguel has worked at some of the world's top agencies, such as Wieden + Kennedy, Ogilvy & Mather, TBWA and Dentsu. He is a passionate believer in effectiveness through creativity and has been highly awarded for both. Miguel is an integrated creative who loves exploring new ideas which make a difference.
Andrew is an inspirational speaker and a great visionary. He balances his passion to explore creative edges with the purpose to drive results
anirban banerjee, Vice president
Stonex Group
A rare combination of commercial acumen and deep digital know how fused with genuine brand marketing expertise
Dan cresta, CSO
Nuture
I can honestly say Andrew is one of the brightest, most inspiring and savvy people I have had the pleasure to partner with
Angie Moxham, Founder & CEO
The Fourth Angel
Approachable, dedicated and eager to help. but also great fun to work with. I hope we get to work together again in the near future
Claire Walsh, SVP Marketing
Lloyds Banking Group